“Look Ma! I’m goin’ viral!” Researchers study the science of virality

The Science of Going Viral

In a recent study published by PLOS ONE, researchers from the US and Spain delve deeper into the ‘contagious spread of information’ and develop a model, they say, for accurately predicting future trends.

“We have a method that allows us to predict the future on Twitter,” says James H. Fowler, a professor of medical genetics and political science at University of California at San Diego.